As consumers are starting to buy artisanal products in favor of industrially produced goods, it may be tempting to think that ‘sustainable’ production will allow product managers to skip the creative process of design planning to determine product, form, features and packaging. In fact, many corporate entities looking to cut costs and increase profit margins see the human-centered approach as a way to slash design costs and still charge more for ‘green products’. This approach may fly under the consumer radar for a while and fool some people, some of the time.
Following an interdisciplinary input process with all stakeholders can enable design teams to understand the user better – and design products that resonate. Read the full blog at Facilitating a sustainable product design process