Build a compelling customer experience with Vantage – A complete digital marketing guide
Branding yourself is tricky.
Have you ever looked at your competitors and felt you could do better? To design a brand that matches your tone and the products you are offering, Vantage has in-house teams to support you with our creative problem-solving experience.
With Vantage, you get the entire spectrum of creative services at a fraction of the cost of setting up an in-house marketing arm. We have an established system for dealing with any branding challenge you throw at us. Following are some of the brand development services we provide to agencies, businesses, individuals and start-ups.
Even established businesses can plateau after a while. Even if your company has been around for a few years, you may not have a strong brand strategy to drive business growth. You may have an excellent track record but struggle to reach the people interested in your product or service. The next step is to scale up – and growth requires deliberate action.
The ultimate objective of marketing an established business is to influence customer action. If the consumer believes that the benefits of using your product or service are far greater than the costs they incur, they will be more likely to purchase. Marketing campaigns will be more effective based on a deep understanding of the target customer’s thought process.
Ultimately, you want this content creation to result in clear, meaningful, profitable action for your clients! Below are some of the common goals our clients with existing businesses pursue.
Awareness campaigns are a way to highlight how your business is different or better than other competitors in the market. It is important to start awareness campaigns to make your brands visible in the market. We can help businesses by setting up referral programs, creating engaging content and using social media platforms to promote the business online.
Many businesses struggle to find options to manage steady growth. We help our clients to send emailers, create social media engagement and even publish informative blogs to set themselves apart from the competition. An experienced marketing team can offer insider knowledge to help you speed up your growth hacking process.
Your marketing efforts need to reflect the maturity of your brand, so you can stand out from the competition as an industry thought leader. This is the stage where you need to assess your brand gaps, undertake strategic planning and implement targeted actions – activities that can help you scale faster.
If you have questions about growing your business, engaging a relevant customer base, or setting up an effective content strategy, follow Vantage ITES or contact us.
Start-ups need adaptability, profitability, and a unique offering to survive. Studies show that top-notch, diversified talent can steer a start-up towards a firm valuation that attracts investors. That’s the catch-22, though! Many start-ups lack the cash flow required to hire specialized talent that can propel them toward the next round of funding.
Staying afloat as a start-up takes a long-term vision and a good team. Your attention is divided two-fold: acquiring customers and courting investors. Is your product valuable? Does it solve a problem? These are questions to guide your user acquisition strategy. Then, craft a plan specific to your offering and audience. On the other hand, investors are concerned with things like allocation of funds, return on interest, and whether your idea will take off. Both customer & investor relationships require careful brand management.
The key to capturing any market is consistent branding and creative disruption. Not exactly rocket science! Let us look closely at some services that can help start-ups co-create magic from the ground up.
Brand identity is the first thing that people see.
When we design our website, millions of ideas come to mind, and sometimes we get confused. This is when a professional can step in and help create a website that matches perfectly with your brand voice. Our team will help your start-up find the right color, logo and design for the website to help create a powerful impact on the consumer’s mind. We ensure that your brand image truly matches the services you provide.
If you are looking for someone to create a striking brand identity, we are here to help. Download the personal branding strategy template to learn more about what goes into creating interesting & relevant brands.
User experience is significant if you want the customers to love your brand and stay loyal to your company. We help you build a brand that ultimately works to fulfill the user’s needs.
Additionally, a meaningful user experience allows you to define customer journeys on your product most conducive to business success. If you are eager to plan for business success, the four tips below can help you create a good user experience in the long run.
Tip 1: Holding the attention
In a world where the average attention span is 6 seconds, you need much more than a tasteful social profile to have true staying power with anyone you meet. You do not want your customers to look at the same content every time they come and see your website. Giving your customers new changes, trends, and an excuse to keep returning to your brand is essential.
Tip 2: Simplify the process
You do not want your customers to come to your website and get confused with too many options. To avoid this situation, simplify the conversion process, so they know what action they have to take. This will not only help in preventing decision-making fatigue but will also help move them along your sales funnel faster.
Tip 3: Cross-platform co-ordination
There are many ways to do customer outreach. First of all, find the users where they are. Give your audience a clear trail back to your website. Have a defined follow-up process so customers can return to your website to explore more products and services for further remarketing.
Tip 4: Maintaining relationship post-sale
For any business, the first sale is the hardest. Once they buy from you, you can remarket your products if you maintain a positive relationship post-sale. This strategy can be used to continue a longer customer lifecycle. This way your business can generate more customers via peer recommendations leading to a higher competitive advantage and profits.
You might need to create a lot of content at the start to get a certain reach on your content. As a beginner in digital marketing, it is common to seek attention from a wider target audience. However, most businesses do better starting with a narrow focus leading to greater loyalty.
How can this content creation be possible when you, as a business owner, have so much on your plate? If you are asking yourself the same question – it is time to hire a professional digital marketing expert with in-depth knowledge about consumers’ mindsets and how online media works. At Vantage, we help you connect with your target audience using social media platforms like Facebook, Instagram and LinkedIn.
As a start-up owner, positioning your brand is very important because you have to differentiate your brand from competitors. Positioning your brand is a complicated process – but can help you set your own prices. Brand positioning goes beyond logos, fancy taglines and website designing. If you can differentiate your services or products from your competitors with the help of appropriate brand positioning, most of the work of customer conversion will already be done.
When deciding your brand positioning strategy, ask yourself the following questions.
- How are your products and services helpful in the market?
- Do they solve a problem? If so, what problem?
- How are the products offered better than your competitors?
- How has customers’ perception of your brand changed over time?
- How do you want your buyers to feel?
- How would you describe your brand to a friend?
These are questions to guide your brand positioning strategy. Personal branding agencies like Vantage are working on curating the best possible strategy for your brand to drive sales and even seek customer attention.
Today, investors are wary of putting money into ventures based on ‘promise’ alone. Be specific to stand out. When onboarding a new start-up, consider the following –
Investors have a different vantage. They want rapid growth and expect to benefit from your success. Investors want to know how your start-up will use its funds to grow in the next 2 to 5 years. Pitch them right, and they might jump in!
You might be asked the following questions about seeking investors for revenue generation.
- Who are your customers and how large is your user base?
- How strong is your product in the market?
- How many sales have you made so far?
The questions mentioned above might help you pitch sales by showing your investors the work you have already done and the deals you have made. If the investment cost is lower than the profits generated by the business, then as a start-up owner, you can expect that more and more companies will want to connect with you.
The competitive audit is the process that helps a business track its competitors and make them more visible in the market. The ultimate goal is to analyze the strategies working in your business industry so that, as a start-up company, you can use those strategies repeatedly to drive sales for your business.
When starting a business, make sure that you regularly conduct competitive audits to plan a better business strategy. This way, your business will be able to stay ahead of the market by seeking more investors and even gaining a competitive advantage in the business sector.
Valuation stands for determining the fair price of an asset or a firm. When operating as a company, you will have to set a reasonable price for your assets so that the customers are willing to buy the products. The valuation process often involves making a pitch to investors. A great pitch deck can either make or break your conversation about valuation. Here are some things you should include in a pitch deck that can help you, onboard relevant investors.
- Target market
- Marketing & sales strategy
If you have questions about finding the right users, onboarding investors, or ensuring operational success after outsourcing your marketing and brand communications, contact us.
Marketing thought leaders are adopting remote teams as a growth hacking strategy. The numbers show that outsourcing is gaining traction as a bonafide growth strategy rather than a convenient option for offloading extra work. In 2022, the global outsourcing market amounted to approximately 396.30 billion US Dollars.
Find a provider that delivers high-quality, cost-effective work to keep your clients happy. An experienced remote marketing team will be able to demonstrate organizational expertise by having clearly defined systems and processes in place to ensure the success of your marketing campaigns.
Not knowing what services you will require on a day-to-day basis is a common experience for many marketing agencies. You need flexibility (at a reasonable price) to stay competitive in a changing market. Vantage offers a wide range of services to cater to the changing needs of digital marketing agencies.
- Blog Writing
- Social Content
- Webpage Content
- Web Articles
- PR Kits & Product Descriptions
- Sales Funnels & Conversion
- Web Services
- Content Management and SEO
- Social Engagement
- Visual Identity and Brand Management
If you have questions about finding the right provider, negotiating prices, or ensuring operational success after outsourcing your marketing and brand communications, contact Vantage ITES to know more about our services.
Keeping Your Digital Persona Authentic
Authentic human conversation is a rare commodity in a world of AI-powered chatbots. This is why people tend to trust other people rather than corporations. Personal branding allows you to take charge of how other people perceive you. You get direct control and agency over your reputation. Most importantly, personal branding is a long-term exercise to build an authentic identity with which others can trust and interact.
In a world where the average attention span is 6 seconds, you need much more than a tasteful social profile to have true staying power with anyone you meet. Conveying qualities such as value-addition, confidence, authenticity and genuinely interacting with your audience will be the new holy grail for personal branding success in the coming decade.
Let us look at some personal branding services we offer to help businesses and professionals scale successfully – and authentically – online.
Brand Marketing Plan
When building your brand, focusing on the most promising targets is better than trying to reach out to the entire world at once. You will get the most significant payoff for your time and money by identifying the segments of your market where you are likely to achieve the most substantial rewards.
Want to craft a strong content strategy? Start here.
Finding your customers
When developing your brand, you might struggle to find the right customers. We help our clients with the following avenues to showcase their brands.
- Case studies about the business successes
- Sharing content on video platforms like YouTube
- Social media platforms like Facebook, LinkedIn, Twitter and Instagram
- Quora activity
Digital Marketing Roadmap
A digital marketing roadmap is defined as the process by which allows your marketing team to coordinate with the marketing channels. You can create a digital marketing roadmap to balance the strategic direction and operations tasks.
Use social media platforms to reach your target audience to manage the digital audience. This way, staying connected with the market while promoting your brand will be straightforward. Virtual events, and social platforms like Instagram, Facebook and LinkedIn are the best platforms to promote the brand and connect with the customers online.
Marketing skills training
At Vantage, we help marketing agencies train their in-house staff with strategic content planning, design thinking, meaningful SEO implementations, immersive user experiences, responsive web design, brand architecture and product development strategy. Every marketing organization has specific curriculum regulations & requirements. We integrate with your existing systems, offering guidance, information & support in the following areas.
- Marketing Education
- Content Writing Training
- Social Media Marketing
- Consulting Services
- Corporate Training
- New Media Strategy
- Design Thinking
- Content Strategy
- Management Training
SMART marketing campaigns
SMART is an acronym for Specific, Measurable, Attainable, Relevant and Time-based. While developing your brand, using the SMART objective might help you find the right target market that suits your business services. With the SMART goals, your brand will stay on point, communicating the message that can help your customers relate to the products and services. We help our clients to build their brands using the SMART objectives so that their brand communicates all the essential information by keeping it short and straightforward.
Businesses are now challenged with authentic content creation. The content creation process is tedious and requires an in-depth understanding of marketing. When you delegate content creation, everybody can play to their strengths to create a memorable brand experience.
Do yourself a favor and hire a branding expert or brand strategist to handle your digital marketing and content creation activities.
If you are curious about our capabilities, contact Vantage ITES and sign up for a free demo call to get more information.