Tips for Marketing your Startup on the Web

Startup marketing in Canada is booming! What with the extra government funding and university-affiliated incubators in cities like Toronto, now is a great time to be an aspiring entrepreneur.

Starting your own business can be very exciting. In the beginning, you may have tons of energy and motivation. Eventually though, the everyday hustle and grind can bring you out and you may realize how daunting it is to drive your company to profitable success.

This is especially true if you have no idea how to market your product or service. Even if your offering has fantastic features or your services are superior to those of your competitors, if you have no marketing skills, You’re offering may go unnoticed.

The good news is that social media platforms have made it easier to reach a larger audience with relatively less effort. However, there are a few industry tricks that you can use to leverage your start-up on the web. These tips may be useful even if you hire a web developer in Toronto and will not actually be doing a lot of your website creation and promotion yourself. Read on to learn about some of these basics.

Pick a Social Platform & Stay Consistent

Social media is one of the most effective tools for marketing your brand on the web. However, it is absolutely possible to spread yourself too thin trying to appeal to everyone on all platforms. If you want to establish yourself as a thought leader in a particular niche, start with one or two platforms where your target audience hangs out. Set up a solid presence on that platform by putting out valuable content on a consistent basis. Set goals, post regularly, monitor engagement. Rinse and repeat.

Content Creation & SEO

The type of content you create will depend on the niche you select. Content is not just limited to articles or blogs either. Videos, infographics, audiobooks and podcasts are all part of the content spectrum.

Content marketing is one of the most effective ways to improve your SEO results these days. High quality content can produce links at a quicker pace.

Local Listings & Reviews

One of the best ways to grow your startup on the web is by leveraging your current visitors.

If you conduct your branding and marketing activities in a way that offers value above and beyond what customers are getting from other providers, your existing audience can very well turn into ardent advocates of your products and services. Once you gain your customers’ trust, you may even be able to request reviews on relevant local platforms (if you are a local business) or even global platforms (if your business is location independent). Getting such positive user generated reviews listed through online directories and local or international listings can significantly improve the visibility of your business.

Email Marketing

Whatever you may have heard or read about email marketing, this is one marketing exercise that simply works. Email marketing is among the most successful marketing channels on the web. There are different types of marketing newsletters that you can draft and share with existing subscribers depending on the purpose of your email marketing campaign. For new customers, you may choose to do an introductory campaign.

For customers who have been opening your newsletters for a while, you may choose to share some interesting tips or value-added products and discounts. If your customer is further down the sales, you may even be successful with hard-core sales email-especially if they visited your website and put items in their cart a few times. Email marketing is a great catch-all for customers who have shown interest and then disappeared for whatever reason. Studies have actually shown that email marketing helps generate even more sales than social media!

Creating an eye catching email newsletter or sales copy can be an effective way to leverage your existing audience. This works especially well if you offer first-time visitors to your website some value or incentive to make people subscribe or sign-up to your email automation workflow.

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