Everything is changing, including marketing.
To move fast with customers, brands and marketers must adapt to the changes and capitalize on these emerging opportunities. Post-pandemic, customers are shifting to hybrid methods. Everything is conveniently online, from shopping to food, from accessories to medicines. Therefore, brands must increase their online-offline integration to offer their customers a seamless experience.
2023 is set to bring some fun changes in digital marketing strategies. Everything will be more fun and engaging, from brand voice and content marketing to graphic design. This month, our team at Vantage will discuss some key trends shaping digital marketing strategies in 2023 and beyond.
Inspiring design trends to expect in 2023
Get ready to bring back your marketing books for inspiration – Why? Because we are returning to basics. In 2023, expect designers to see more clean shapes, geometric compositions and bright primary color palettes. Graphic design is an ever-changing field, with new trends emerging constantly. Let us take a look at some exciting design trends that designers can expect in 2023.
Vibrant color palettes
Gone are the days of muted color and subtle gradients. In 2023, you can expect designers to use bold, vibrant colors to make a statement. Vibrant color palettes help your brand come out stronger and brighter making it pop out from the other competitors in the market. Therefore, having vibrant color palettes can help seek the attention of your target audience.
Memes have always taken social media by storm – no surprise there. Memes are popular because they give us a quick chuckle. Some memes attract more attention than others; some quickly go viral. That is why almost 73% of companies use meme marketing to generate leads and increase customer traffic on their website.
If you are sick of hearing ‘make it pop!’, brace yourself! In 2023, you can expect to use brighter, bolder colors complementing clean shapes and geometric composition trends in your graphic designs.
Now that we have talked about the key graphic design trends to expect in 2023, let us see which social media trends will help you stand out and increase your brand visibility, market reach and user engagement.
Social media trends in 2023
Almost 59% of the world’s population is active on social media – that is way more than half of the people on this planet! Social media is in a state of perpetual change. Here are some social media trends expected to dominate 2023.
Short video is still trending
Speaking of video content, YouTube remains the leader in that area. Almost 92% of marketers view YouTube as a vital part of their marketing strategy. Additionally, viewers, especially Generation Z, are in for short, engaging videos. In 2023, focus on creating reels and short but engaging video content. Short videos are inexpensive and easy to develop, which results in some user-generated content.
Personalized social ads
Considering the rising trends in social media, there is no doubt that Instagram will continue to see a majority of ad spending on social media. In 2023, social media channels like Facebook, LinkedIn and YouTube will also witness increased ad traffic and content promotion. They are quite effective for brand development. Don’t you agree?
What are significant digital marketing trends likely to occur in 2023? Our next segment will discuss key digital marketing trends that we can expect in 2023.
Digital marketing trends to expect in 2023
Is your marketing team struggling to seek audience attention? What digital marketing trends should you be looking out for in 2023? If your marketing team is looking for inspiration or your current strategy has become stagnant, here are some fresh trends that will transform your future marketing efforts.
LinkedIn forecasts that in 2023, there will be a significant rise in influencer marketing. This means businesses should focus more on building long-term or multiple influencer relationships to strengthen their marketing efforts.
Genuine influencers have a large following and the ability to create branded content that can be used in your marketing campaigns. They are also trusted by their followers and are an excellent vector to reach new audiences.
Chatbots simulate human conversation and are commonly used to provide customer support or promote a product or service. In 2023, chatbots will become more sophisticated and realistic, making them even more helpful for businesses.
As chatbots are in demand, they can now handle more complex tasks and queries. Chatbots free up human customer service representatives to deal with more difficult issues and meet the need for instant response, interactivity and human gratification.
In 2021, consumers spent 548 billion hours streaming content through mobile devices. Live streaming is growing in popularity due to social media platforms like TikTok, Snapchat and Instagram, which feature live video content. In 2023, live streaming will be in demand as more businesses use it to reach younger target audiences.
So what did we learn?
Social media trends are changing, but then again, they constantly do. Popular trends have small beginnings. This is why you should keep your ear close to the ground on social and watch out for opportunities you can immediately take advantage of.
To grab the 2023 market by its horns, marketers should keep an ongoing conversation with the customers alive. So what did we learn from our research? Following is a summary of key brand marketing strategies that businesses can expect in 2023.
Visual color palettes
In 2023, designers will use bold, vibrant colors to make a statement.
In 2023, 73% of companies will use meme marketing to generate leads and increase customer traffic on their website.
Around 66% of customers are willing to pay more for goods from brands that demonstrate social commitment.
User-generated content allows your brand to be seen by new audiences and creates a more personal connection with current customers.
In 2023, live streaming will be in demand as more businesses use it to reach younger target audiences.
For business owners looking forward to reinventing their marketing strategies, follow the checklist to ensure that your marketing strategy can meet your target market’s needs.
If you want to make significant improvements with your brand regarding marketing, ensure you are always up-to-date with the latest digital trends in 2023.
Frequently Asked Questions
What digital marketing trends will change in 2023?
In 2023, there will be a significant rise in influencer marketing. Moreover, chatbots will become more sophisticated and realistic, making them even more helpful for businesses. In 2021, consumers spent 548 billion hours streaming content through mobile devices. Live streaming is growing in popularity due to social media platforms like TikTok, Snapchat and Instagram, which feature live video content.
What are the design trends for 2023?
What is the next big graphic design trend?
In 2023, you can expect to use brighter, bolder colors complementing clean shapes and geometric composition trends in your graphic designs. In 2023, you can expect designers to use bold, vibrant colors to make a statement. With the world becoming increasingly digitized, there is a trend towards simplicity and minimalism in all design aspects, including graphics.
What are the top social media trends for 2023?
Considering the rising trends in social media, there is no doubt that Instagram will continue to see a majority of ad spending on social media. In 2023, social media channels like Facebook, LinkedIn and YouTube will also witness increased ad traffic and content promotion.