Visual storytelling is one of the most effective forms of communication today. When brands use storytelling for marketing their products and services, it needs to be authentic, community-driven and easy to scale. In today’s marketing landscape, content is a commodity and its consumers can be drawn from the following platforms.
Artificial Intelligence (AI) will continue to bring human v/s machine comparisons in 2023, particularly with its growing influence in marketing and how professionals do their jobs. Research suggests that AI could contribute up to $15.7 million to the global economy by 2030.