LinkedIn is one of today’s most popular social media platforms – primarily used for professional networking and career development. LinkedIn also allows employers to post jobs and candidates to apply to jobs. However most people are only just realizing how valuable LinkedIn is for small business marketing.
Remember, LinkedIn is a human first platform, despite all the hype about algorithms on social media applications. Don’t be afraid to let people see the real you. Creating valuable content requires an entire team – but only you can provide the human touch by sharing with your marketing team what your audience likes and dislikes. Curious to know how your business can pitch customer engagement? Check out the below links.